surf excel matic müssen schützendes pulver mischen, während sie sich die hände mit seife waschen

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History & Marketing Strategies of Surf Excel Brand - …

Founder – Unilever. Surf Excel is the first detergent powder of India and Pakistan. It was launched as a replacement of bar soap, indiscriminately used by housewives. The product was initially launched in Pakistan in 1948 and then in India in 1959. It was known as Surf and later in 1996 its name was changed to Surf Excel.

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Surf Excel Marketing Strategy & Marketing Mix (4Ps) | …

Sep 09, 2017·Marketing Strategy of Surf Excel analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Surf Excel marketing mix, help the brand succeed.

Surf excel - SlideShare

May 14, 2015·Surf excel 1. PRESENTED BY:- Rohit gautam MANAGERIAL ECONOMICS 2. LOGO This is the logo of “UNILEVER” 3. PRODUCT SURF EXCEL It is the oldest detergent To be present in INDIA Since 1960. It believes that children must be free to experience their LIFE for themselves… 4.

Surf excel - SlideShare

Apr 24, 2015·HUL have three brands in laundry category.. 1. Surf excel 2. Rin 3. Wheel In 2006 Rin supreme bar was replaced by surf excel bar. Mainly targeting mothers and children Positioning as every type of stain removal. Surf Excel is available in 3 variants: Surf Excel Blue, Surf Excel Quick Wash and Surf Excel Automatic. 16.

Surf Excel SWOT Analysis, Competitors & USP | MBA Skool

Apr 20, 2020·SWOT Analysis of Surf Excel. Surf Excel Strengths. Below are the Strengths in the SWOT Analysis of Surf Excel: 1. Premium Detergent Brand for HUL introduced in 1959. 2. Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50%. 3.

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The superior technology of Surf excel Quick Wash removes a variety of common tough stains like oil, ketchup, chocolate, curry stains, tea etc. With X-tra cleaning particles, it makes for the perfect wash. Surf excel Quick Wash detergent powder is available in …

Marketing Mix Of Surf Excel - Surf Excel Marketing Mix

Dec 06, 2018·Surf Excel is a home care brand associated with FMCG sector. It is a subsidiary of its parent company Unilever and was launched in Indian consumer market in year 1959. Surf Excel is a detergent that has constantly upgraded its product to meet the changing needs of Indian Homemaker. Its outstanding ability to remove most stain marks is one of its major plus …